Fox Using The Simpsons To Promo Daytona 500
Now Homer, Bart and family are taking their irreverant game to NASCAR, helping Fox promote the 58th Daytona 500. MORE: 10 things to know about Sprint Unlimited | Dale Jr.’s greatest accomplishments “Being able to tap into such a recognizable, iconic part of pop culture is an extremely strong asset to be able to draw on,” Robert Gottlieb, FOX Sports EVP of Marketing, said in a Fox release. The show even has a little fun with the commercial aspect of NASCAR....